Finally, The Internet As Intended.

On Wednesday I spoke at the American Marketing Association’s Nonprofit Conference. Here’s a pdf of the talk, Online Strategies to Influence the Policy Agenda.

The 2 paragraph overview:

Moving the policy agenda requires the thought attention of policy makers, researchers, the media, hill staff, and others. Gaining that attention online with traditional means is difficult because the information used to influence policy is dense and poorly suited to the short attention spans of these users online. White papers, data analysis, position statements, fact sheets and research projects do not lend themselves well to the web.

Organizations looking to further their thought leadership online are well served by using web2.0 technologies - blogs, rss, open data api’s, and participatory networks - to make their dense content:

• more approachable by giving a human face and tone to their message
• more contextually relevant to the current topics of interest
• more discoverable by those who are actively participating in policy debate