Identity Matters Because Social Networks are Features

February 27, 2007

To start a social network today you need only flip the switch. Ning, KickApps, Pligg, GoingOn, are all players in the ever growing space of social network providers. The rapid commodification will have two major impacts on the nature of social software in the near future:

  1. Social Networks are Features

    2. Om Malik got it right when he said social networks are features, not properties. Friends lists, collaborative ranking, private messaging, public commenting, widgetable profile pages - this collection features strengthens any site.

  2. Unified Identity Becomes Essential

    3. The proliferation of social networks as a site feature means a proliferation of personal profiles, which makes identity management more and more of an issue for Joe User. He wants to participate in the social network features of the sites he visits, but managing multiple identities is a pain.
So, if you’re considering the addition of social networking features to your site (and you should be), you should be also be looking at the new identity standards and tools - and the one with the most momentum right now is OpenID.

powered by performancing firefox

Bookmark this story: del.icio.us | Digg it | Yahoo MyWeb

Posted in Web20, social software, Online Community |

3 Comments »

The URI to TrackBack this entry is: http://kvoelker.blogsome.com/2007/02/27/identity-matters-because-social-networks-are-features/trackback/

  1. No wonder that Christian louboutin pumps are the best collection for 2010. They are also sexy with the red soles and comfortable for the fine material, let alone the fashion style. You must be a dazzling star when you go out with the Christian louboutin pumps. If you are a popular woman, do not miss the cheap Christian louboutin.

    Comment by Christian louboutin pumps — March 15, 2011 @ 4:07 am

  2. When it comes to NBA, there are a lot of people, especially, the young people will be excited. When the events begin, hundreds of millions of fans watch the matches through the night with the NFL jerseys on sale. The lovejerseys.com supplies all kinds of NFL jerseys on sale at cheap price. As the event is coming, do not hesitate to have one of NFL jerseys on sale.

    Comment by NFL jerseys on sale — March 16, 2011 @ 9:33 am

  3. This was a definitely quite very good post. In theory I’d like to create like this also - getting time and actual effort to make a wonderful piece of writing… but what can I say… I procrastinate alot and by no means seem to obtain a thing done.

    Comment by bridesmaiddress — April 6, 2011 @ 6:26 am

RSS feed for comments on this post.

Leave a comment

Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>